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Monday, June 23, 2014

Join me at the Advanced Learning Institute's 2014 Strategic Internal Communications Conference






Join me at the Advanced Learning Institute's 2014 Strategic Internal Communications Conference

Dear Inward Colleague,

I wanted to personally invite you to the upcoming ALI Strategic Communications Conference in Boston. It's a valuable learning experience where you'll gain access to great case histories and unique networking opportunities. Plus, I will be facilitating a conference workshop titled, Implementing New Internal Branding Processes For Improved Employee Engagement & New Employee Behavior That Supports Your Company's Goals, from 1:15pm-3:15pm on Tuesday, July 15.

If you are able to join me in July, please do so. I encourage you to take advantage of the discount below, and I hope to see you in Boston!

-Allan Steinmetz
Special Offer for Colleagues of Inward Strategic Consulting. Register Now, enter code SPK and Save 50% off the registration fee!
Attend this hands-on workshop to learn how your organization can take advantage of new ideas in internal brand planning that yield stronger employee engagement and commitment that will ultimately save you time, money and improve effectiveness.

The approaches discussed in this session will provide you with more enthusiastic employees, a greater understanding of the company's vision, improved commitment and new employee behavior that supports the company's goals, in addition to:

  • A step-by-step framework for effective internal branding (theory, messaging, tactical planning, program management & measurement processes to track results and impact)
  • The process of creating a message architecture-process of building a comprehensive internal message that is clear and understood, relevant and personal and suggests the right behavior one should adopt
  • Making internal branding effective to your audience in a meaningful way by understanding the importance of tactical resonance and message relevance
  • Creating a message matrix-understanding the value of communicating the right message, to the right audience, at the right time
  • Methods for tactical planning and group brainstorming that yield greater employee participation and internal buy-in that are fun and engaging
  • Criteria and methods for measuring results
  • What gamification is and how to include it in the tactical mix

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Tuesday, May 20, 2014

Join us at the 2014 Conference Board Extending Your Brand to Employees Conference




Join us at the 2014 Conference Board Extending Your Brand to Employees Conference in NYC

Dear Inward Colleague,

I wanted to personally invite you the 2014 Extending Your Brand to Employees Conference, hosted by the Conference Board. This will be the fourth year that Inward has sponsored this exciting conference. It's a valuable learning experience where you'll gain access to great case histories and unique networking opportunities. Plus, we'll be facilitating a pre-conference workshop titled, A Step-by-Step Framework for Implementing New Employee
Branding Programs, from 1-5 pm on Tuesday, June 17.

If you are able to join us in June, please do so. I encourage you to take advantage of the discount below, and I hope to see you in New York City!

-Allan Steinmetz
Special Offer for Colleagues of Inward Strategic Consulting. Register Now, enter code IW1 and Save 25% off the registration fee!
Engaging employees to understand your brand promise and, in turn, to be motivated and armed to deliver on it is the most fundamental and elusive mandate for marketing, communications, and human resources professionals. Join us this June in New York to learn from the most accomplished professionals who have conquered this challenge.

You will learn how to:
  • Align internal and external brands to attract and retain outstanding people
  • Find the sweet spot between employee and customer brand experience
  • Ensure that your employees place customers at the center of everything they do
  • Leverage social collaboration systems to activate the power of employees to
  • support your brand
Who Should Attend?

Professionals in marketing, brand, communications, and human resources who are responsible for ensuring that employees receive the right messages and tools for the organization to prosper.

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Tuesday, April 8, 2014

Successful Product Placements in Hollywood Films

Hollywood creates amazing opportunities for brands to assimilate their products into American culture. Sometimes it is an unpaid product placement, other times it’s an investment made by companies. However, the data has shown that if the product is well integrated into the film, the results can be impressive. Here are five brands that benefited from placing their product in a Hollywood film.

Product: Ray-Ban's Wayfarer
Movie: Risky Business (1983)
In Tom Cruise’s breakthrough movie, he plays a suburban high school student whose parents go out of town for the weekend, leaving him free to go wild. His character wears Ray-Ban’s Wayfarer sunglasses throughout the movie. Ray-Ban went on to sell 360,000 pairs that year.


Product: Reese’s Pieces
Movie: E.T. the Extra-Terrestrial (1982)
In this classic Spielberg film, we see young Elliot lure E.T. go back to his room with a bag of Reese’s pieces. This was the first paid product placement, and it surely paid off. Profits rose 65% after the movie.














Product: Mini Cooper
Movie: The Italian Job (2003)
Mark Wahlberg and Charlize Theron star in this action adventure thriller that revolves its plot around the size and speed of Mini Coopers. BMW lent thirty cars to the producers, which came back around to benefit them. The brand experienced a 22% increase in sales over the year before.





















Product: BMW
Movie: GoldenEye (1995)
Pierce Brosnan rides around in the famous “Bond car”- a BMW Z3 Roadster- throughout the movie. BMW invested $3 million to place it in the film, but ended up earning $240 million in advance sales. Another win for BMW in Hollywood.










Product: Etch-A-Sketch
Movie: Toy Story (1998)
Although Etch-a-sketch only played a small role in the movie, it made a huge impact in the marketplace. Sales boosted a stunning 4,500%.












There is a lesson here for businesses of all sizes. If you are willing to take risks, the reward can be tremendous.