Thursday, October 28, 2010

Take Part in Inward's Second Annual Brand Ambassador Benchmark Study

This October we are celebrating our 12th anniversary as the single source for Internal Branding. To commemorate and celebrate this occasion we are repeating our Brand Ambassador Survey for 2010 to provide benchmark findings in comparison to last year's results. We are anxious to see if there have been any dramatic changes from the previous year.

Last year, even though employee brand advocacy was the third most important factor in building brand equity according to the ANA, over 68% of the people we surveyed said that their companies did not fully embrace the concept of brand ambassadorship programs to promote brand values and new behaviors to support customer centricity. Only a third (32%) felt their companies fully embraced this idea. And in comparison to the previous year, 25% believed that their companies will invest less time and money for employee advocacy and brand championship programs. These were startling findings in our opinion.

In addition, we learned that very few companies utilize new tactical techniques for engaging employees such as internal Web 2.0 technology, experiential learning, peer to peer recognition, etc.

Inward defines Brand Ambassadors as "Employees of an organization that embody the brand values, culture and behavior that provide great customer experiences and positive perceptions that exemplify the brand image of the company."

We would appreciate it very much if you would help us spread this survey link to your colleagues and business associates inside and outside your firm (through your contacts and social networks) as well. The questionnaire is relevant to anyone who works in a company. The more people who participate, the better the findings will be. We have high expectations for a great response.

Click Here To Take The Survey Now:

Lastly, I would like to thank all of our friends, affiliate partners and especially our clients for your continued support and enthusiasm over the last 12 years. We have been fortunate to work with the great clients who have become close friends and sources of numerous referrals. Our first client was Sapient, and we grew to serve many others such as Jordan's Furniture, BD, Pitney Bowes, Campbell's, Patni, Ontario Power Generation, Oxfam, Fidelity Investments, McKinsey, Ericsson, Zurich Financial Insurance, L&T Infotech in India, Liberty Mutual Insurance, Keystone Partners and HP just to mention a few. Thank you all so much for your continued support and referrals. We appreciate you all every day!

Thank you for taking our survey and helping celebrate our 12 year anniversary.


Allan Steinmetz