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Dear
Inward Colleague,
I wanted to personally invite you to the upcoming ALI Strategic
Communications Conference in Boston. It's a valuable learning
experience where you'll gain access to great case histories and unique
networking opportunities. Plus, I will be facilitating a conference
workshop titled, Implementing New Internal Branding Processes For
Improved Employee Engagement & New Employee Behavior That Supports
Your Company's Goals, from 1:15pm-3:15pm on Tuesday, July 15.
If you are able to join me in July, please do so. I encourage you to
take advantage of the discount below, and I hope to see you in Boston!
-Allan Steinmetz
Special Offer for Colleagues of Inward Strategic
Consulting. Register Now, enter code SPK
and Save 50% off the registration fee!
Attend this
hands-on workshop to learn how your organization can take advantage of
new ideas in internal brand planning that yield stronger employee
engagement and commitment that will ultimately save you time, money and
improve effectiveness.
The approaches
discussed in this session will provide you with more enthusiastic
employees, a greater understanding of the company's vision, improved
commitment and new employee behavior that supports the company's goals,
in addition to:
- A step-by-step framework for effective
internal branding (theory, messaging, tactical planning, program
management & measurement processes to track results and
impact)
- The process of creating a message
architecture-process of building a comprehensive internal message
that is clear and understood, relevant and personal and suggests
the right behavior one should adopt
- Making internal branding effective to your
audience in a meaningful way by understanding the importance of
tactical resonance and message relevance
- Creating a message matrix-understanding the
value of communicating the right message, to the right audience,
at the right time
- Methods for tactical planning and group
brainstorming that yield greater employee participation and
internal buy-in that are fun and engaging
- Criteria and methods for measuring results
- What gamification is and how to include it
in the tactical mix
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