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Wednesday, June 19, 2013

Highlights from Our Work at the Conference Board Event on "Extending Your Brand to Employees"



Just a few short weeks ago, Inward Strategic Consulting completed its third consecutive year as sponsors of the Chicago Conference Board Event – "Extending Your Brand to Employees". With each year of sponsorship, we see more and more organizations recognizing the power of their employees in delivering on their business strategies and brand promises. And it’s exciting to see how this increased interest in employee brand engagement is reflected through both the quality and the quantity of our event attendees. This year, nearly 150 senior communications, HR and marketing executives from top-notch companies and organizations participated.


As event attendees, we were treated to great presentations by leaders representing a wide variety of industries – from healthcare to consumer brands and financial services to academia. We learned about best-in-class practices for brand ambassador and employee advocacy programs, communication initiatives and company portals, building brand communities and how to utilize emerging gamification trends to engage employees in new, fun and innovative ways. 


From Inward, we were honored to have our own Whitney Cook co-present with our client Kurt Templeton, Director of Innovations from Walmart Stores, Inc., and share some of the unique work we are currently doing for them as their agency of record. In addition, we were thrilled to have another client of ours, Leslie Tiongco, Global Director of Internal Communications for McDonald’s, present the work Inward is doing for them on an exciting gamification program, custom-built to educate, inspire, drive changed behavior and reward and recognize their employees.


In addition, those who wanted to learn even more about improving upon their employee engagement efforts were invited to join us at our post-conference workshop. Here, 30 attendees were shown a codified, proven process for developing a comprehensive employee engagement program and driving internal alignment.


If you weren’t able to make it and would like to hear a summary of all the great information obtained during our two-day conference, please let me know. I welcome the opportunity to schedule a call to share these learnings and best practices with you. And I assure you, it will be well worth an hour of your time.

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