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Tuesday, January 7, 2014

Engaging Millennials with Gamification


           It’s no secret that the Millennial generation is fond of texting, tweeting, posting, linking, and anything else that involves being connected. This generation has been raised on technology, and the majority of this group probably doesn’t even remember a time when Facebook and smartphones didn’t exist. While studies have shown that some aspects of constantly being connected and “on” result in negative side effects, we would like to point out a very positive effect that could greatly benefit your organization.
            Because Millennials are such a technically inclined generation, gamification, the application of characteristics from games into non-gaming contexts in order to motivate and engage employees, comes naturally. Be it an app on their phones or a computer program, gamification is practically tailored for the Millennial generation. Studies also show that Millennials thrive on instant gratification, something that gamification can easily provide. Real-time feedback engages employees, but is usually close to impossible to give. With gamification it is now easily achievable.
            Today’s managers can enhance Millennial employee motivation, productivity and loyalty by aligning their company’s recognition strategies with the needs, preferences and values of Millennial professionals. But remember this… gamification is not just for Millennials, it can be effective for all demographics. If you are interested in learning more about Millennials and gamification, visit our website.


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