Conference KeyNotes: Extending Your Brand to Employees
Energizing Employees to “Own” the Brand
Time: 3:00 PM - 4:00 PM ET Time Zone Converter
This Conference KeyNotes Webcast will provide highlights of The 2009 Extending Your Brand to Employees Conference (November, 2009). Video footage of two headline presentations will set context for live questions and answers with the presenters.
This webcast will discuss:
- Building a brand wise organization at Prudential
- Engaging employees in the entire Prudential brand experience
- How McDonald’s developed and implemented a global employee value proposition
Panelists:
Carol Robbins, Chief Branding Officer, Prudential Financial, Inc.
Brian Ray, Senior Director, Global HR Design Group, McDonald’s Corporation
Moderator:
Allan Steinmetz,CEO, Inward Strategic Consulting Inc.
Who Should Attend:
Senior executives responsible for branding, brand management, employee engagement, talent management, and employer branding.
Pre-Qualifications to Attend the Webcast:
No prior knowledge is needed to participate in this webcast.
For more information and to register visit:http://www.conference-board.org/webcasts/upcomingWebcast.cfm?id=2101
1 comment:
Performance Management
Thanks for supporting the idea of Performance Management. I’ve seen it create division in senior teams when handled incorrectly and seen transformation happen when used elegantly. It’s all about the intention and skill of those who facilitate the process.
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