While corporate gift giving occurs for a number of reasons,
the number of gifts given for employee recognition has also increased dramatically.
Employee recognition gifts rose from 38.3 percent in 2012 to 51.5 percent this
year.
Sure, one reason for this spike in gift giving could be that
the economy is improving. Or maybe organizations are starting to realize that
by rewarding gifts to outstanding employees they are in turn driving employee
engagement. By rewarding employees for exceeding company standards, you are not
only demonstrating your appreciation, you are also giving other employees incentive
to work harder. They have a clear example of what exceeds company standards,
and with that they can set goals for themselves.
Although corporate gift giving is only one way to further
engage employees, it seems to be a tactic that more and more companies are
turning towards. If you are interested in learning alternative ways to drive
employee engagement, visit our website at www.inwardconsulting.com.
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