Gamification is proving to be successful when
applied to many different subjects. In the classroom children are scoring
higher. In the workplace employees are becoming more engaged at work and generating
more revenue for their employers. Now it is being applied to business travel.
Business travel has changed a lot in recent years. A recent
Forbes article highlighted the changes in corporate travel in recent years. Employees are increasingly personalizing their travel
experiences by updating seat assignments, customizing in-flight meals and booking
their own hotel rooms without the involvement of a corporate travel planner. But
with all of this flexibility, business travelers are pushing the limits of their
company’s travel rules and budgets. Companies have turned to gamification to
solve this issue. Here are two examples of tactics companies are using to
change employee behavior.
Travel management company Ovation rewards travelers for
obeying the company’s policies. They earn points and can redeem them for
merchandise from digital stores.
Rocketrip, a gamified travel service for companies, rewards clients' employees who adhere corporate policies with cash. The closer they follow or beat the budget that is set, the higher the
reward.
In an age where personalization is central to consumer's experiences, convincing people to sacrifice a bit of that experience
for the good of the company is a tough task. Entrepreneurs have risen to the
challenge and used gamification as a means to fix this trending problem. And
it’s working.
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