The Power of Reciprocity in Business

The power of reciprocation is one of the strongest human elements that affect our behavior. A simple act of aid or generosity goes a long way. Robert Cialdini, Author of Influence: The Psychology of Persuasion, explains that even in circumstances where we are not obligated to give back, we still feel a need to do so, because of the power of reciprocation. This natural tendency that all humans possess can be effectively used to strengthen your internal and external brand.

Respect: As a manager, it is important to treat your employees as equals. Giving every person a voice and being open to ideas allows for a strong and effective team. In effect, allowing your team the freedom to try new ideas without judgment will encourage them to experiment because you have created a positive environment for innovation.   

Trust: Building trust with your staff is important. The more trust you show them (i.e. not constantly peering over their shoulder, giving them space to work and report back) will be recognized and returned through more open communication. Once they believe you trust them to perform their jobs without constant intervention, they will work harder to exceed your expectations over time. 

Share valuable information: Customers are always looking for additional value without the additional cost. Offering them insightful knowledge, such as best practices or industry research, is a perfect way to build a relationship with a customer. Once an individual has recognized that they have received something of value, they are more likely to strengthen the relationship by offering something in return. This could be opting-in to your newsletters, following you on social media, or agreeing to a product demo. 

Build a long-term relationship: Building a relationship with your customers will help to ensure they remain loyal brand advocates. Show that you care by consistently providing exceptional customer service, offer quality products or services, and give them an incentive to remain loyal through deals, special status or other rewards.

The power of reciprocation is subtle and  rarely a conscious decision, but it is very effective, especially in the business world. Strive to provide value to  your employees and  your customers, and they will be more inclined to reciprocate in kind.

Engage Your Office This Holiday Season with These Fun Ideas

Elf on the “Office” Shelf

Give the office something to look forward to each morning this holiday season by bringing the classic Elf on the Shelf tradition to the office. Whoever starts with the elf is charged with finding a creative way to display the elf on another employee’s desk, in a common area, etc. Each day a different employee is assigned to come up with a new way to display the elf. Snap a pic of each “scene” and vote on the winner before you head out for the holidays. A sure way to build camaraderie and create some memorable holiday moments in your office.

Elf Yourself presented by Office Max

                 

A hilarious web app created by Jib Jab, allows you to create comical dancing elf videos starring you and your peers. They make great inter-office E-cards and if you want to get a real laugh, have them running at your company holiday party. 

Adopt a family in need

Forego your annual white elephant gift exchange and adopt a family in need through a local organization. Purchase presents for your adopted family and wrap them all together as a team before delivering the gifts. Your employees will likely be relieved at not having to buy or receive another fifteen dollar knickknack and happy to sign on to something more meaningful.