Learn how EMC tackled the challenge of creating an employee platform using social media and leverage their internal brand and culture.
Using Social Networks to Build an Internal Brand:
Hear first hand how EMC:
Transformed internal branding and employee engagement while reducing costs and improving effectiveness
Drove culture change and built a social/business collaboration among employees
Established brand presence on emerging social platforms
Built relationships internally on a personal reference level
Influenced of purchasing decisions in all markets
Provided early warning system for negative and positive opportunities
Provided market intelligence and barriers to entry from competitive threats
Demonstration of the EMC brand in action
Social media applications are being deployed within corporate cultures as a medium to facilitate effective change/communications to the same degree that Facebook and LinkedIn are having an impact on consumer community building. Corporate social media is now being used to unify, and establish collaboration, create innovation, solve global client problems, establish corporate standards across large multinational corporations and the list goes on and on. In my opinion, one of the BEST I have come across is Global/One @EMC
Here are a few poignant examples of how EMC's Global/One Social Community has made a difference.
Their goal was to build relationships on a one-to one "personal reference" level amongst staff and the corporation with virtually zero-budget toward branding.
Over the last three years it has become the driving force behind a cultural shift in a collaborative environment that is spurring innovation, global collaboration and solutions that solve client's problems.
It has created social media "rock stars" within the company who are becoming recognized leaders for their blog writings as the go-to opinion leaders who people respect and follow for their thoughtful ideas and inspiration.
This exclusive presentation as our way to bring the best and smartest best practices to our friends and clients and to start the year off with a positive learning experience.
About the Speaker:
Polly Pearson is a communication and branding leader as well as a professional public speaker. She has applied these skills in several leadership roles relating to corporate image such as investor relations, public relations, corporate marketing, brand, advertising, human resources and as communication counsel to CEOs. For more than fifteen years Polly has worked on behalf of EMC Corporation, a B2B high tech company that leads the market category for on-line information management and storage. EMC is a peer to Cisco, Microsoft, Intel and Oracle and is one of the ten most valuable information technology companies in the world.
Polly became the first woman at EMC to be promoted to Vice President at EMC. She has worked directly for two of the company's CEOs and well as working closely with EMC founder and Chairman Emeritus Dick Egan in the realms of global investor and public relations.After more than a decade in investor relations, Polly led the company's corporate marketing functions covering brand, research, globalization, web portal, field publishing and global event management operations for three years. In this role, she launched EMC's Information Lifecycle Management strategy to the marketplace. She also led EMC's brand strategy during a time in which EMC invested nearly four billion dollars to acquire numerous companies including VmWare, Documentum and Legato.Polly joined Human Resources in 2005 to help launch the company's Total Customer Experience program.
Today she leads the CEO's goal of transforming EMC into a Best Place to Work, and engaging EMC's global workforce with the company's Information Infrastructure strategy and opportunity. She's bringing forward new offerings for employees in the realm of Web 2.0 technologies, flex time, healthy living, mother's programs, career mobility and wealth creation. In addition, she founded and leads the EMC Employment Brand Office which markets EMC as a best employer globally, leveraging compelling messaging, social media and the voice of EMC people.
Please join us for the free exclusive webinar, where you are assured of learning new and exciting tactical ideas and have a one on one question and answer period with an industry innovator.