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Thursday, September 12, 2013

Employee Engagement: The Final Frontier for Brand Marketers


On Monday, I spoke at the ANA Dallas area regional meeting hosted by the American Heart Association.  I got great feedback from both attendees and presenters who told me they experienced that wonderful “Aha moment” when I shared my belief that great brand experiences start with your employees.  According to recent studies, more than 71 percent of the workforce in the U.S. is not engaged in their jobs.  This chronic disengagement has a direct effect on the bottom line for many organizations. 

In today’s hypercompetitive business environment, the stakes are higher than ever for marketers who must continually engage their customers through a variety of channels.  What has long been overlooked, however, is the importance of educating, incentivizing and rewarding employees at all levels of the organization to not only understand but live an organization’s brand promise. It is only when employees are readily engaged with their work that they can deliver those exceptional customer experiences that are the Holy Grail for marketers today—brand loyalty and customer brand advocacy. 

Did you know that $370 billion is lost on disengaged employees? To learn more check out our infographic on employee engagement!

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