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Tuesday, September 24, 2013

Inward Strategic Consulting Creates Gamification to Engage with Associates and Provide Better Customer Interaction at Large Retailer


On September 24, 2013 Kurt Templeton, director of Store Innovation at Walmart, and Whitney Cook, Account Manager at Inward Strategic Consulting, will discuss the process of introducing gamification into a large organization and share the lessons they have learned along the way. 

Together, Inward Strategic Consulting and Walmart have designed an innovative gamification project, MyDepartment, to engage and communicate with Walmart associates. Through an “on the sales floor” game, MyDepartment leverages the culture of competition in retail experience, allowing associates to learn more about products and processes and inspire innovative thinking and leadership through service. 

"By using innovative strategies like gamification, major brands can engage, educate, and interact with their employees on new and exciting levels,” stated Whitney Cook, account manager and gamification authority at Inward Strategic Consulting. “Gamification is a form of learning and engagement using games that leverage people’s natural desire for competition, achievement, status, and rewards.”
Inward has moderated, sponsored or spoken at numerous A.L.I. events, and exists to help companies like Walmart enhance its customer experience. 

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