A recent survey indicates that employee engagement is one of the top
issues facing organizations today. More
and more organizations today recognize that an inspired and engaged workforce
has a direct impact on the customer experience and on performance metrics. And yet, the latest statistics demonstrate
that only 30% of American workers are truly engaged with their
organizations. The impact is a
staggering annual cost to the American economy of $370 billion in lost
productivity!
Although the use of social media and interactive communication has been
effective in driving higher levels of engagement, organizations are still faced
with the challenge of educating, inspiring, changing behavior, and rewarding
and recognizing employees in a manner that is exciting and inspirational.
Welcome to the world of gamification! On July 17, at 5:30 PM, at the Santa Clara
County Training and Conference Center in San Jose, CA, I will present at The
American Society for Training & Development (ASTD) a non-profit
association for workplace learning and performance professionals, on the
emerging trend of gamification, the
application of gaming techniques to business imperatives. Gamification is a highly effective way to
educate, inspire, and engage the workforce in an exciting, fun, and interactive
way. In fact, the latest estimates
indicate that by the year 2015, 40% of Global 1000 companies will use
gamification and U.S. companies will spend over $1.6 billion on gamification.
I will discuss how gamification can be used as a powerful tool in a
company’s engagement and alignment strategy and share some work that Inward
Strategic Consulting is doing with major clients. I will also share best practices and the
common pitfalls in developing an effective gamification program.
Join me to learn how to educate, engage, inspire, and reward
and recognize your employees in an exciting and interactive way to drive your
business results and create exceptional customer experiences. If you can’t make the presentation, I welcome
questions and inquiries on employee engagement and gamification at Rick@inwardconsulting.com or on LinkedIn http://www.linkedin.com/in/rickdemarco/.
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