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Friday, March 21, 2014

5 Marketing Tips from Dr. Seuss

Many lessons can be learned from reading a Dr. Seuss book. As we grow older, his poetic lines can be interpreted differently. The fact that all ages can enjoy his eloquent, wise phrases can be credited to his true understanding of human nature. It is then no surprise that his quotes are applicable to the marketing world, reminding us that being human is the best approach to being successful.

"You have brains in your head. You have feet in your shoes. You can steer yourself, any direction you choose."

Tip: It is up to us if our company becomes successful. We decide how to react to external factors, or even if we need to react at all. With confident control over our work, we will always create the opportunity for success.

"The more that you read, the more things you will know. The more that you learn, the more places you'll go."

Tip: Reading blogs, understanding infographics, and keeping up with competitor reports will strengthen your knowledge. Keeping you and your employees educated and up-to-date about the market you are in strengthens your internal culture and reinforces your company’s positioning.

"How did it get so late so soon? It's night before it's afternoon. December is here before it's June. My goodness how the time has flewn. How did it get so late so soon?"

Tip: Working with a calendar will keep you organized and help you prioritize your tasks.Ask your colleagues for help if you find yourself burning too much time on one task.

"Wherever you fly, you'll be best of the best. Wherever you go, you will top all the rest. Except when you don't. Because, sometimes, you won't."

Tip: It’s important to remember that companies will go through highs and lows. Stay true to your brand values and stay focused when things get challenging. You will come out of it with a strong internal culture and loyal, determined employees.

"Why fit in when you were born to stand out?"

Tip: Your company is unique. Demonstrate that uniqueness when reaching out on social media platforms. Don’t get lost in the clutter. Offering engaging content through infographics, blogs, and videos that keep true to your brand values will continue to stand out.

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