With the digital era continuing to evolve, many brands are reallocating the money in their marketing budgets to create digital marketing campaigns and maintain social media platforms. It’s often more obvious for B2C marketers, but the question still remains just how big of an impact these platforms can have on your B2B brand’s success. Ambassador created an infographic laying out the raw facts of the business to business interactions that occur over social media, reminding us how important it is for brands to have an online presence.
It‘s clear that Facebook, LinkedIn and Twitter are the most crucial platforms for distributing content to generate leads. Having an active blog is very effective at getting your brand name and core values out there. More than half of content marketers surveyed are increasing their search marketing budgets, so maintaining a blog is a must to stay competitive. Social media can be the keystone to your company’s sales pipeline, so make sure you are not just digitally present but that you also offer strong, valuable content.