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Thursday, December 12, 2013

How Gamification Motivates and Influences Employee Behavior

Having engaged employees is a major key to success for any company, but how can an employer successfully achieve this? While there are many ways to increase employee engagement, gamification is definitely one to consider. Find out how gamification increases employee engagement through the facts listed below!

Reward. Employees are human beings, and human beings are motivated by receiving rewards. With gamification, the primary reward mechanism is through earning points, leveling up, or obtaining virtual goods. This, however, is not the only reason gamification motivates and influences employee behavior.
Achievement. By implementing gamification into the workplace you give your employees a new way to achieve. They are given the opportunity to accomplish something challenging and to then be recognized for their success. Many people are motivated by both competition and the idea of winning. Gamification offers just that. 
Engagement. While rewards, achievements and recognition all motivate employees to participate, they are also simultaneously influencing employee behavior. Because these games are designed to teach employees more about their company, while they are building up points they are also increasing their knowledge. With this their credibility and competency as an employee also increases. A more knowledgeable, credible and competent employee will be more willing to fully engage in day-to-day activities. 

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